6 Ways to Stay Up to Date with Real Estate Marketing Trends By John Burton Posted on August 21, 2018 Share on Facebook Share on Twitter The real estate sector is rapidly changing. Demand and supply forces that oscillate speculatively from one market to another are driving prices. However, in uncertain markets, monitoring the trends in real estate can be a frantic exercise of having to determine the real versus speculative value fueled by ever-changing metrics. Long gone are the days of traditional brokerages who would wait for clients to come knocking on their door. Today’s real estate sector has gone fully digital. It’s a world of applications and networks that provide opportunities for connecting buyers with properties at the click of a link. To keep up with the dizzying trends that are redefining the real estate marketplace, the following tips should help. 1. Always Measure If you can’t measure it, you can’t change it. The results of your real estate marketing should be measurable to determine their impact or lack thereof. If you can measure your metrics, you are in a position to make informed decisions. You can also tweak your marketing funnel to focus on what is working while eliminating what is clogging up your marketing system. 2. It’s a Digital Word: Embrace It We are living in a digital world. Buyers have shifted from patronizing brick-and-mortar establishments in favour of the borderless, limitless and ever-awake digital marketplace. If you are in this veritable space, your clients will have a hard time finding you, if at all. Get connected to real estate CRM platforms that leverage your chances of closing sales. This could be anywhere from shooting an email to your mailing list, to posting on social media networks that redirect visitors to either of two places: your inbox, or your sales telephone line for that first crucial inquiry that could lead to a sale. It helps if you have a functional, responsive website that spotlights your best offers and provides a detailed description of your real estate offering. 3. Go Mobile, Quickly No other gadget moves with your potential client as closely and speedily as the mobile phone does. According to Statista, the total number of smartphone users will reach 2.53 billion by the end of 2018. This is a vast market considering that each of these smartphones is potentially internet-enabled. To stay up to date with changes in the real estate market, you have to go mobile. This means having a responsive mobile-ready website. 4. Automate Due to the vastness of the digital marketplace, a successful marketing campaign can end up causing you a lot of headaches, unless you automate. Picture this. Your marketing campaign has started paying off. Leads are streaming in droves and you simply cannot manage to respond to each inquiry individually. This is where automation comes in. There are cutting-edge applications and plugins that can handle the work for you. From email subscription forms strategically placed all over your digital portals, users can sign up, inquire and get automatic responses that address their inquiries directly. Automate any task that lends itself to predictability and repetition. 5. Support Always Trumps Technology The best service you can offer your clients is one that is backed by a human interface. Helping your users get what they are looking for and making them feel that a real human who cares exists behind the high-tech systems will win you customer loyalty and more sales down the referral line. This will never go out of date. Your focus should be on helping customers and make them feel they are the most important part of the real estate marketing chain (because they are). 6. Ensure Your Data Is Secure To avoid data theft and risk exposing your clients and potential clients to unsolicited offers and harassment, make sure your data is secured behind layers of firewalls protection that even the savviest sniper cannot hack into. To stay abreast of changes in real estate marketing, you have to understand the various dynamics at play. In a sector filled with uncertainties, one thing remains constant: the real estate industry is set to irrevocably redefine the role of real estate marketing and brokerage.
